News Detail

"Hold on to your Butt" campaign pushes for cleaner lakefront

By: Tony Atkins, TMJ4

MILWAUKEE — The name may sound silly, but the message behind the "Hold on to your Butt" campaign is very serious.

Tuesday, the initiative kicked off, urging beachgoers to use trash bins and their new cigarette receptacles. Dozens of volunteers took gloves and buckets to the beach for a 30-minute trash pickup before a 1 p.m. press conference.

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